Digital Marketing Specialist

Job description

You run the advertising and the content that bring enquiries to holidayys.com: Google Ads, Meta ads, the blog, and our social accounts. You will work with real numbers. Every lead is tracked from the ad click through to the booking, so you can see which campaign pays for itself and which does not. The job is to put the budget where it returns, and to say plainly when something is not working. The office is in Al Jaffliya, Dubai. You work with the sales team on what to push and with the visa team on what is in demand.

Key responsibilities

• Plan, launch and manage Google Ads search campaigns and Meta ad sets against a monthly budget
• Watch cost per enquiry and cost per booking daily, and move budget to what sells
• Write and schedule posts for Instagram, Facebook and LinkedIn, using photos and video from our own tours
• Commission and publish blog guides that answer what travellers actually search for
• Keep the tracking honest: conversion tags, enquiry events and reports, and flag the day anything stops recording
• Report every week on spend, enquiries, cost per enquiry and what you changed
• Keep our Google Business Profile current and reply to reviews
• Work with sales on which packages, tours and visa services to promote each month

Requirements

• At least 3 years running paid search and paid social with your own hands on the account
• Reads Google Analytics and Search Console without help
• Writes clean English copy for ads, landing pages and posts
• Can edit a photo and cut a short vertical video for social
• Has worked somewhere with real sales behind the ads, in travel, retail or e-commerce

Qualifications

• Degree in marketing or media, or a portfolio that shows the same ability
• Google Ads and Meta certifications are an advantage
• Reports numbers as they are, not as we hope they are
• Based in the UAE, or able to join us at short notice

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• SEO
• Content writing
• Social media
• Reporting